Mountains near Issyk-Kul Lake, Kyrgyzstan

Copywriting and web design for sustainability professionals

Communicating impact with clarity and purpose.

Communicating impact with clarity and purpose.

Bringing your vision to life

Website design

Stunning minimalist digital space

Website design

Stunning minimalist digital space

Website design

Stunning minimalist digital space

Copywriting

Clear, engaging content

Copywriting

Clear, engaging content

Copywriting

Clear, engaging content

Content audit

Analyzing existing website copy

Content audit

Analyzing existing website copy

Content audit

Analyzing existing website copy

Maintenance

Keeping your site up to date

Maintenance

Keeping your site up to date

Maintenance

Keeping your site up to date

Headshot of Simon, owner of Small World
Headshot of Simon, owner of Small World

Your sustainability partner

From ESG reporting to engaging websites

For over ten years, I’ve written, shaped, and refined environmental, social, and governance (ESG) sustainability reports in UK and US English for leading ASEAN and international brands, including several Fortune 500 giants.

I’ve also coached hundreds of students in copywriting and led webinars on proven editing techniques.

But along the way, I kept noticing the same glaring issue: Compelling reports often fail to translate into engaging websites.

That’s when the connection became crystal clear.

Precision that translates

The same editorial precision I use to cut through dense ESG content can revolutionize the way your stories are told online.

And the skills I’ve mastered in transforming technical concepts into clear, engaging narratives are precisely what website design needs, too.

Now, I bring more than a decade of sustainability communications expertise to creating thoughtful, minimalist websites. Websites that not only look professional but are effortless to navigate, communicate clearly, and inspire your audience to act.

Design meets clarity

Here’s the key insight I keep coming back to:

Great design and clear communication aren’t distinct elements. They’re two sides of the same coin.

And in today’s world of information overload, that combination doesn’t just make for a better website.

It’s your competitive edge.

A trusted voice

While Simon began as just an editor for our sustainability reports, he is now a long-term trusted partner. He understands the bigger picture and often goes the extra mile to turn complex topics into accessible narratives for the reader.

No matter how dense the report or tight the timeline, Simon always delivers with professionalism, speed, and flexibility.

Naina Bajaj

Southeast Asia Director, Helikonia

Helikonia
Helikonia
Mountains near Bokonbaevo village, Kyrgyzstan

Your truth, well told

Why does the internet feel so cluttered?

Your brain struggles to process too much, even when you're not aware of it.

Let's face it: We live in a world that’s flooded with too much information. And websites are no different.

They’re overloaded with excessive content, confusing images, and visual clutter. This weakens your message. And frustrates your users with slower load times.

But it doesn’t have to be this way.

Can sustainability stories inspire real change?

For over a decade, I've been transforming dull sustainability reports into clear, engaging stories that drive people to take action.

From Fortune 500 giants to small businesses, my approach is the same. I craft the narrative.

Now, I bring the same editorial precision to web design, cutting through the clutter to create thoughtful, uncomplicated websites that convert visitors into clients.

How can design be effective without being overwhelming?

Picture this: Your visitors scrolling effortlessly. They see only what matters. They feel guided, knowing precisely what to do next.

In today’s crowded digital landscape, great design and clear communication can work together to grow your business.

That’s why my design style is intentional minimalism. Each element has a purpose. And every interaction gently leads the user to the very heart of what you do.

How can my website truly connect?

Your website should be simple and impactful. It should be built to engage and inspire action.

When a compelling story and design come together, you cut through the noise and create a digital presence that resonates with your audience.

What to expect

Effortless for you, carefully crafted by me — so you can focus on your business while I manage the details.

Step 1 | Strategy and planning
We’ll begin by clarifying how your website will support your business objectives. I’ll also sketch out a project plan, detailing upcoming tasks and their timelines.
Step 1 | Strategy and planning
We’ll begin by clarifying how your website will support your business objectives. I’ll also sketch out a project plan, detailing upcoming tasks and their timelines.
Step 1 | Strategy and planning
We’ll begin by clarifying how your website will support your business objectives. I’ll also sketch out a project plan, detailing upcoming tasks and their timelines.
Step 2 | Alignment
To ensure we’re on the same page, I will provide a written summary of the project’s goals, scope, and direction.
Step 2 | Alignment
To ensure we’re on the same page, I will provide a written summary of the project’s goals, scope, and direction.
Step 2 | Alignment
To ensure we’re on the same page, I will provide a written summary of the project’s goals, scope, and direction.
Step 3 | Your brand
We’ll have a brief chat to gain a deeper understanding of your brand, which will empower me to create a website that truly supports your business.
Step 3 | Your brand
We’ll have a brief chat to gain a deeper understanding of your brand, which will empower me to create a website that truly supports your business.
Step 3 | Your brand
We’ll have a brief chat to gain a deeper understanding of your brand, which will empower me to create a website that truly supports your business.
Step 4 | Presentation
I’ll share a video presentation of your brand’s typography and color scheme. This is your opportunity to give feedback and request any adjustments.
Step 4 | Presentation
I’ll share a video presentation of your brand’s typography and color scheme. This is your opportunity to give feedback and request any adjustments.
Step 4 | Presentation
I’ll share a video presentation of your brand’s typography and color scheme. This is your opportunity to give feedback and request any adjustments.
Step 5 | Walkthrough
I’ll guide you through your new website, page by page. Everything is starting to come together!
Step 5 | Walkthrough
I’ll guide you through your new website, page by page. Everything is starting to come together!
Step 5 | Walkthrough
I’ll guide you through your new website, page by page. Everything is starting to come together!
Step 6 | Final review
It’s time for you to take a final look at your website to ensure you’re completely satisfied with the result.
Step 6 | Final review
It’s time for you to take a final look at your website to ensure you’re completely satisfied with the result.
Step 6 | Final review
It’s time for you to take a final look at your website to ensure you’re completely satisfied with the result.
Step 7 | Launch
To help you stay focused on your business, I offer maintenance solutions that keep your website functional, secure, and up to date.
Step 7 | Launch
To help you stay focused on your business, I offer maintenance solutions that keep your website functional, secure, and up to date.
Step 7 | Launch
To help you stay focused on your business, I offer maintenance solutions that keep your website functional, secure, and up to date.

The value you’ll gain

My all-inclusive package has everything you need to enhance your clarity, boost your credibility, and establish a strong online presence.

Customized site
Designing an engaging Framer-built site to motivate your ideal clients to act.
Customized site
Designing an engaging Framer-built site to motivate your ideal clients to act.
Customized site
Designing an engaging Framer-built site to motivate your ideal clients to act.
Brand-kit design
Creating your logo and selecting typefaces and colors to build a cohesive identity.
Brand-kit design
Creating your logo and selecting typefaces and colors to build a cohesive identity.
Brand-kit design
Creating your logo and selecting typefaces and colors to build a cohesive identity.
Copywriting
Crafting words that flow seamlessly, saving you time and worry.
Copywriting
Crafting words that flow seamlessly, saving you time and worry.
Copywriting
Crafting words that flow seamlessly, saving you time and worry.
Photo curating
Choosing powerful, high-quality images that reinforce your brand.
Photo curating
Choosing powerful, high-quality images that reinforce your brand.
Photo curating
Choosing powerful, high-quality images that reinforce your brand.
Brand strategy
Shaping a clear, compelling narrative that builds trust and authority.
Brand strategy
Shaping a clear, compelling narrative that builds trust and authority.
Brand strategy
Shaping a clear, compelling narrative that builds trust and authority.
Client journey
Mapping a pathway that guides clients from first contact to final purchase.
Client journey
Mapping a pathway that guides clients from first contact to final purchase.
Client journey
Mapping a pathway that guides clients from first contact to final purchase.
Extended support
Two weeks of post-launch support, ensuring you’re not left on your own.
Extended support
Two weeks of post-launch support, ensuring you’re not left on your own.
Extended support
Two weeks of post-launch support, ensuring you’re not left on your own.
Maintenance
Optional ongoing support to keep your site secure, functional, and current.
Maintenance
Optional ongoing support to keep your site secure, functional, and current.
Maintenance
Optional ongoing support to keep your site secure, functional, and current.

Common questions

If you don't find your answer here, please feel free to reach out.

How long will my new site take?
Timelines for projects vary and can change depending on the project’s complexity and the client’s availability. I typically aim for a quick turnaround, but each client ultimately determines the pace. The amount of input you can offer during the initial stages, your availability for feedback, and how quickly the content is prepared — All of these factors can impact the speed of completion.
Does location matter?
Not at all! I work with clients from all over the globe. We can connect via email, Google Meet, or phone — it’s a small world, after all. 😀
What's the payment schedule?
A typical project requires a 30% deposit to secure your slot (payable upon signing the contract), 35% upon the project’s start date, and the remaining 35% upon completion. Once the final payment is made, ownership of your website and all design files will be transferred to you.
Can I update the finished site?
You can manage your website yourself, or I can take care of it for you. I’m happy to discuss my support package. 
Do you offer standalone writing?
Absolutely! I’m happy to help with standalone copywriting, editing, or content refinement.
How long will my new site take?
Timelines for projects vary and can change depending on the project’s complexity and the client’s availability. I typically aim for a quick turnaround, but each client ultimately determines the pace. The amount of input you can offer during the initial stages, your availability for feedback, and how quickly the content is prepared — All of these factors can impact the speed of completion.
Does location matter?
Not at all! I work with clients from all over the globe. We can connect via email, Google Meet, or phone — it’s a small world, after all. 😀
What's the payment schedule?
A typical project requires a 30% deposit to secure your slot (payable upon signing the contract), 35% upon the project’s start date, and the remaining 35% upon completion. Once the final payment is made, ownership of your website and all design files will be transferred to you.
Can I update the finished site?
You can manage your website yourself, or I can take care of it for you. I’m happy to discuss my support package. 
Do you offer standalone writing?
Absolutely! I’m happy to help with standalone copywriting, editing, or content refinement.
How long will my new site take?
Timelines for projects vary and can change depending on the project’s complexity and the client’s availability. I typically aim for a quick turnaround, but each client ultimately determines the pace. The amount of input you can offer during the initial stages, your availability for feedback, and how quickly the content is prepared — All of these factors can impact the speed of completion.
Does location matter?
Not at all! I work with clients from all over the globe. We can connect via email, Google Meet, or phone — it’s a small world, after all. 😀
What's the payment schedule?
A typical project requires a 30% deposit to secure your slot (payable upon signing the contract), 35% upon the project’s start date, and the remaining 35% upon completion. Once the final payment is made, ownership of your website and all design files will be transferred to you.
Can I update the finished site?
You can manage your website yourself, or I can take care of it for you. I’m happy to discuss my support package. 
Do you offer standalone writing?
Absolutely! I’m happy to help with standalone copywriting, editing, or content refinement.
Small World logo
Small World logo

Ready to elevate your sustainability goals?

Ready to elevate your sustainability goals?

Are you interested in discussing whether my website design and editing package is a good fit for you? Please complete the form below to get started, and I’ll get back to you very soon.

Are you interested in discussing whether my website design and editing package is a good fit for you? Please complete the form below to get started, and I’ll get back to you very soon.

Thanks for reaching out
I'll be in touch very soon
Thanks for reaching out
I'll be in touch very soon
Thanks for reaching out
I'll be in touch very soon